Stage One

Discovery

Defining

Stage one begins by answering the following questions:

• What is the purpose of the website?
• What is the vision, Overall goal, or business strategy?
• Who is the audience, why are they coming to the website?
• What kind of information needs to be communicated?
• Does the website provide service, products, or content?

Planning

• Scheduling and establishing deadlines

Reviewing and researching

• Reviewing site objective
• Studying audience and competitor websites