Visual Design

Brainstorming

• Reviewing the vision and objective of the website
• Determining the mood, tone (attitude), and style of the website
• Finding ways to convey site objective and Call to Action
• Gathering, words, images, colors, fonts, and shapes that represent the objective, vision, and tone (attitude) of the website

Conceptualization

• Creating and sketching cohesive visual solution using brainstorming results
• Implementing analogies and metaphors to express site objective

Experimentation

• Creating mood board
• Creating layout sketches

Crafting

• Creating a layout that effectively reflects the theme and personality of the existing content
• Placing objects in a way that lends visual balance, hierarchy, and an overall harmony to the website
• Refining and polishing the website's look; adding details and embellishments as necessarily to achieve a cohesive, visually pleasing look

Transferring files

• Measuring, Slicing, and optimizing images